
Google has released the 2011 edition of its Year-End Zeitgeist, which features the top queries among the billions made by the world’s netizens to the search engine giant.
Being the world’s most popular search engine, Google’s Zeitgeist provides a glimpse of what was popular across the globe and in particular countries.
Worldwide, queries regarding US pop singer Rebecca Black, who gained media attention with her single “Friday,” is this year’s Fastest Rising search.
According to Google, searches for “Rebecca Black” and related searches like “Rebecca Black Friday” jumped to over 10,000% between 2010 and 2011, making then 13-year old pop singer the #1 fastest rising search on Google in 2011.
Searches regarding Black peaked in March 20, two weeks after the release of “Friday”. The song has given Black celebrity status after the release of its video, which has received over 167 million views on YouTube.
Following Black, other searches that belong to the top-ten worldwide is Google+; “Jackass” daredevil Ryann Dunn; Casey Anthony who was accused of killing her two-year old daughter but was later acquitted, the game Battlefield 3; the Apple iPhone 5; pop star Adele; the Fukushima Nuclear plant disaster; the late Apple CEO Steve Jobs; and finally, the Apple iPad 2.
Meanwhile, here in the Philippines, popular game Angry Birds has garnered the top spot as the fastest rising query for this year while social networking site Facebook was hailed as the top searched.
Jessie J’s Price Tag and Bruno Mars’ Lazy Song has made it into the Fastest Rising searches as well as “planking,” the meme-turned-protest action used during student protests in the middle of the year.
Fastest Rising Search
- Angry Birds
- Price tag lyrics
- Friv
- movies 2011
- YouTube
- Lazy Song
- planking
- Dragon’s Nest
10. Miss Universe 2011
The number of Filipinos asking Google for love advice seems to have increased this year, with “quotes about love” and “pick-up lines” being among the top searched.
Top Searches
- aj perez
- youtube
- airphil
- cash cash pinoy
- gameclub.ph
- quotes about love
- pinoy TV
- pick-up lines
10. ensogo Philippines
Tragic events are highlighted in the category Rising People, which include actor AJ Perez who died in a car accident and former Armed Forces of the Philippines chief Angelo Reyes who committed suicide following scandals in the AFP.
Fastest Rising People
- AJ Perez
- Mario Maurer
- Bruno Mars
- Rebecca Black
- Shamcey Supsup
- Manny Pacquiao
- Steve Jobs
- Angelo Reyes
- Selena Gomez
10. Andi Eigenmann
Meanwhile, Filipinos have used Google to look up news information regarding the postponement of elections and the ongoing peace negotiations in the Autonomous Region of Muslim Mindanao (ARMM), making it the Fastest Rising Local News. Also in the category are the storms Chedeng and Pedring, Football and the Philippine Azkals, and the continuing debate on reproductive health.
Fastest Rising Local News
- Autonomous Region
- Panay Electric
- Football Federation
- Armed Forces
- PBA Trades
- Azkals news
- Typhoon Chedeng
- Spratlys News
- Typhoon Pedring
10. Reproductive Health
People in the midst of various controversies are this year’s Fastest Rising Local News Makers which is lead by former Batangas governor Antonio Leviste as Filipinos followed the story of his sleep-out privileges. Also included in the category are Former Ombudsman Merceditas Gutierrez, Davao Mayor Sara Duterte.
Fastest Rising Local News Makers
- Antonio Leviste
- Ernesto Diokno
- Mayor Reynaldo Uy
- Sen. Panfilo Lacson
- Ramon Credo
- Merceditas Guitierrez
- Andal Ampatuan
- Heidi Mendoza
- Mayor Sara Duterte
10. Elizabeth Batain
In sports, Boxing Champion Manny Pacquiao leads the pack of Fastest Rising Local Sports Figures. The sports icon’s bout against “Sugar” Shane Mosley is also included in the Global Fastest Rising Search in Sports and in the country’s Top Sporting Events.
Fastest Rising Local Sports Figure
- Manny Pacquiao
- Phil Younghusband
- Nonito Donaire
- Erik Spoelstra
- Ana Julaton
- Paulino Alcantara
- Jayjay Helterbrand
- Mark Caguioa
- Batista
10. Keifer Ravena
Top Sporting Events
- WBO Welterwight Championship
- UAAP Cheerdance
- NBA Playoffs
- US Open
- Eurobasket
- Wimbledon
- FIBA Asia Champions Cup
- PBA D-League Foundation Cup
- Rugby World Cup
10. Premier League
Filipinos asking Google for leisure and games has made the white sands of Zambales’ Anawangin is the top searched Local Destination.
Defense of the Ancients, more popularly known by its acronym DotA is the top searched game for this year.
In terms of gadgets searched, three each from Apple and Samsung, two from Nokia and two from Blackberry makes the top ten searched Gadgets.
Top Local Travel Destinations
- Anawangin
- Boracay
- Palawan
- Caramoan
- Corregidor
- Sagada
- Batanes
- Isabela
- Bohol
10. Anilao
Top Searched Games
- Defense of the Ancients (DotA)
- Pokemon Deluge
- RAN Online
- Angry Birds
- Rakion
- Chaos Faction 2
- RF Online
- Maya MU
- WarRock
10. Godswar Online
Top Searched Gadgets
- iPad 2
- Samsung Galaxy
- iPhone 5
- Blackberry Torch
- Nokia E5
- iPhone 4
- Blackberry Curve
- Samsung Champ
- Nokia C3
10. Samsung Corby
Spirit of the times
According to Google, spam and multiple queries have been filtered out to “best reflect the spirit of the times.”
They added that all the search queries studied were anonymous and that no personal information was used.
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